Why Your Brand Needs to Have a Voice
Michael Scott might have been onto something when he quipped, “Business is always personal. It’s the most personal thing in the world.”
We laugh, because Michael’s well…Michael.
But what we are prone to forget amidst all the practicalities of running and marketing a business is that, yeah, business is personal.
Despite our spreadsheets, projections, and analytics, our business has to do with people.
People: with all their wonderful idiosyncrasies, behaviors, and personalities.
Think of the people who have left an impression on you. Specifically, how they spoke to you.
An ornery grandfather who told hilarious stories.
A coach who spoke in bumper stickers.
A wise aunt who built you up with her timely grace.
Or better yet….a Michael Scott, with his ridiculous, yet surprisingly profound takes on life.
Your business’s brand needs to be thought of in a similar way - like a person with a distinct voice.
And by voice, we mean how a brand presents itself through its messaging, like the language on our home page or how an email from our business comes across.
Why?
It makes us memorable, distinct, and personal in the market.
Here’s an example of a company that does this well:
Dog owners, like me, love their little pooches and sometimes mistake our four-legged friends for humans. We can be silly, playful, and filled with joy with these creatures that share our homes.
Bark Box understands that and embodies that kind of tone in it’s messaging, making for a memorable customer experience with a distinct voice.
So, as you look at your company’s brand, consider what kind a voice you want to have to make yourself memorable and stand apart in the market.