Olive PR
Case Study
Olive PR is a San Diego-based public relations agency that brings decades of expertise to business leaders and influencers nationwide. Since their founding, Olive has partnered with leaders across the country to put the spotlight on exceptional brands.
Impact-focused, story-driven, and fearlessly dedicated, Olive PR creates career-defining results - like landing three-time Olympic gold medalist Kerry Walsh on the Today Show or bringing visibility to the Oceanside Museum of Art.
Approach
Our team made a comprehensive discovery to identify Olive PR’s unique brand archetype, promise, voice, story, and essence.
We not only sought out Olive PR’s differentiating characteristics in the market, but worked to define and distill Olive PR’s brand DNA.
We also did a deep dive into Olive’s historical content, reviewing blog posts, case studies, strategic documents, and in-depth competitor analysis to create a winning brand strategy.
Strategy
We built a brand strategy foundation on strategic storytelling, core to every campaign Olive PR crafts, as they create inspiring and high-impact experiences for clients.
We prioritized ROI and results-driven messaging to speak to the client’s core problems. Likewise, we positioned Olive PR as a public relations alchemist - highlighting their uncommon knowledge and unique ability to deliver what their clients imagine.
Lastly, we made a clear branding connection with the customer’s aspirational identity as industry visionaries and Olive’s role as innovative thought-leaders.
Impact
Olive loved the end results and had not only a clear and compelling brand strategy roadmap but a newly launched website that catapulted their updated brand into a dynamic next chapter.
Project Disciplines
Brand Strategy, Copywriting, UX Consultation,
Partner: Caava Design
Challenge
Olive PR needed a brand strategy and website that did for them what they do for others - illuminate their greatness.
Their brand roadmap had to propel the agency into the next chapter of this dynamic brand - one that was memorable, captured the magic of their extensive expertise, results-focused, and spoke powerfully to clients.
