Toasted Tours
Case Study
Toasted Tours isn't your typical winery tour outfit. Where most tours use blackout windows and pack people in like sardines, this experience is wholly unique.
They drive delighted customers in refurbished semi trucks. Open-air windows, chic lounges, rooftop balconies—Instagram-worthy pics from every angle.
It’s an unforgettable trip, where the journey is just as fun as the destination, creating the most original way to sip your way through the Temecula countryside.
(Formerly Toasted Corks) needed a new brand identity and brand strategy that would capture their playful innovation while maintaining a chic, boutique feel.
Ultimately, they wanted a compelling brand experience that not only delighted their loyal customer base but also laid a strong foundation for developing other branded tour experiences.
Challenge
Approach
We did a comprehensive discovery to identify their unique brand dimensions: archetype, promise, voice, story, and essence.
Digging deep, we unearthed motivation, inspiration, and the secret sauce that’s made return customers.
Strategy
We highlighted the journey as memorable as the destination. In the end, it had to be about creating an authentic experience that was shared.
We leaned into a brand archetype and voice that was cheeky and fun.
And since the owner had a deep love of literature, we brought in a few Easter eggs that made the brand feel playfully authored.
Impact
The founder were in tears when the final brand was revealed, bringing it to life and creating a focused brand architecture that set the stage for the brand experiences they eventually added to their delightful portfolio.
Project Disciplines
Brand Strategy, Brand Guidelines, Ad Copy
Partner: Caava Design