Holdfast Ranch
Case Study
Holdfast Ranch is a northern Idaho based ranch. This one-of-kind enterprise: represents generations of a family rooted in Idaho before it was a state.
Challenge
The brand needed to capture a vision that was about preserving both the land and a way of life rapidly disappearing.
Part of the vision also had to include a rodeo athlete sponsorship program that helps support the local culture surrounding it.
Ultimately, this ranch with deep history behind it required something with grit, heart, and fierce determination.
Approach
Our team made a comprehensive discovery to identify Holdfast’s unique brand archetype, promise, voice, story, and essence.
We identified the core values that were key to developing their brand DNA.
We also did a deep dive into the family’s history and legacy to unearth a compelling and clear brand strategy.
Impact
Our team built the Holdfast Ranch brand from the ground up - taking a passionate vision, clear-eyed vision, and family legacy and crafting a wholly unique brand experience for generations of customers.
Project Disciplines
Brand Strategy, Copywriting
Partner: Caava Design
Strategy
Our team built a brand strategy foundation on the both the brand’s vision and core values. We identified these as loyaly to land, cattle, family, and code.
We holistically encapsulated these values into the Rebel-Reformer brand, an archetype that gave the brand clarity and gravitas.
We also crafted a brand voice that reflected these beliefe. To avoid cliche found in some Western brands, we developed a nuanced tone: rooted in conviction, confidence, stewardship-minded, and an honest reflection of the West.