Di Oro
Case Study
Featured in New York magazine, Whole30, and Bustle, Di Oro is a kitchenware brand that has been creating exciting new products for years.
Motivated by the belief that a better cooking experience is part of a better life, Di Oro is passionate about making things better and creating innovative kitchen products made with passion and integrity.
Di Oro needed clarity and direction for their brand strategy. An innovator in the kitchenware space, Di Oro had many compelling ideas but asked for help focusing its brand.
Ultimately, they wanted to create a memorable experience, like the kind you had when you first made lasagna with grandma or when braving a new recipe.
Challenge
Our team made a comprehensive discovery to identify Di Oro’s unique brand archetype, promise, voice, story, and essence. We not only identified Di Oro’s differentiating characteristics in the market, but also defined and distilled its brand DNA.
This delightful journey yielded several key insights, critical to organizing a compelling and consistent brand experience.
Approach
Strategy
We put Innovative R&D at the heart of the brand, since it is foundational to every product Di Oro creates, making for an inspiring and first-rate experience.
We also identified Di Oro’s customers as makers: chefs in their kitchen, passionate bakers, and lasagna lovers. We placed the brand in the Creator category—like Apple or Adobe—brands that provide customers with tools for creative expression.
And we gave Di Oro a bold and creative brand story, empowering customers to cook up (pun intended) whatever they could imagine in the kitchen.
Di Oro was given a winning brand strategy playbook that brought compelling focus, elevated it’s creative DNA, and crystalized a bold vision for the future.
Project Disciplines
Brand Audit, Brand Strategy, Ad Copy
Partner: Caava Design
