Food for the Hungry 50th Anniversary campaign
Food for the Hungry needed to rebrand itself for its 50th year celebration, introduce itself to new audiences while maintaining strong brand loyalty to existing donor audiences. I led strategic brand, creative, and multi-channel marketing efforts that grew exposure, drove fundraising, and piloted innovative campaigns.
Marketing Strategy, Creative Direction, Scripting, Copywriting
About FH
To celebrate FH’s 50 years and provide an introductory overview of the organization, this video was created.
Miles Against Poverty
To introduce new audiences to FH, this peer-to-peer challenge was launched utilizing a targeted email, social & PR campaign.
In partnership with PledgeIt, we targeted existing donors and new audiences in Arizona.
Campaign highlights:
Fundraising totals was in the top 20% of first year campaigns on Pledge It.
Over 3.5 million impressions on TV & streaming through our partnership with 12 News TEGNA.
“You nearly 4x the industry benchmark for participants raising money and 6x the funds raised per participant!”
— Scott Shirley, Founder & CEO, Pledge It
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Email
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Give Page
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Social
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Social
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Direct Mail
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Merch
Miles Against Poverty give page video
We were featured on 12 News Phoenix to promote the Miles Against Poverty challenge.
50th Anniversary virtual event
In addition to Miles Against Poverty, we also targeted major-level donors and invited them to a virtual event celebrating impact with an opportunity to respond with a gift.